I’m so excited to be kicking off my Brand Spotlight series this year with a Midwest based, female owned business. Rudder USA is a timeless, preppy brand with strong American values.

The owner, Nicole, has such a strong entrepreneurial spirit that she created Rudder USA in between her Freshman and Sophomore year of college! She is passionate about supporting the American economy and the American dream. One of the things I have loved most when getting to know Nicole and her brand is her passion for connecting with and getting to know the people she works with. She really invests in helping those she works with achieve their American dream, and to me that is beautiful.

At just 23 years old, Nicole officially launched Rudder USA in August 2020. Nicole created Rudder USA to be a common ground for people that love life around the water, boating, and the lifestyle that comes from those things. This brand is for the water lovers – from rivers to lakes to oceans – this brand values life on the water and the feeling associated with that lifestyle. The products reflect the classic, American style that you guys know I love.

From sweatshirts to t-shirts to baseball hats to seersucker and koozies, there is literally something for everyone. I love the simplicity and timelessness of the styles. The pieces are designed and made to be worn for years and years, all while making precious memories along the way.

I’ve been fortunate enough to style the brand new hoodie in ivory that launches today!! This hoodie is amazing. It’s beautifully made and so, so comfortable. I love the simple, classic logo on the front. I also love the relaxed fit because it pairs perfectly with jeans, leggings, and will be so cute styled over denim shorts this summer.

I also want to gush about the American Flag baseball hat. Is there anything more perfect for boating and beaching on the lake in the summer? It comes with a beautiful leather strap and brass clasp that makes it adjustable.

If you are a passionate boater, water lover, and love supporting small businesses, then you have to check out Rudder USA. You can shop all of their products here and you can say hi and give them some love by following them on Instagram (@rudderUSA). I promise you will fall in love with this female owned brand just as I have.

Receive FREE shipping on orders over $100 with the code SHIPSHANNON!

Slainte,

Shannon